The coolest thing about the new Blogger Stats is that it monitors and analyzes your visitor traffic in near-real-time. You can see which posts are getting the most visits and which sites are sending traffic to your blog right now. For example, if a reader shares one of your blog posts on Twitter and the post is getting lots of clicks, you will see a traffic increase in Blogger Stats almost instantly, with the particular Tweet mentioning your post being identified as the traffic source. Of course, traffic data across longer time periods (day/week/month) and all-time historical data are available as well.
There's also a lot more data that's being tracked, such as popular search keywords that send visitors to your blog, which country your visitors come from, and which web browsers they are using. Basically, with the new Stats feature, you know what's going on with your blog right now.
The new Stats feature shows all of this data in a simple, easy-to-understand graphical user interface. Since Stats are part of Blogger, you don't have to sign up for another service, or embed any code in a gadget.
Additionally, if you want the enterprise-level power and flexibility of Google Analytics, you can still use it, as we have an article here. Note that the pageview data in Blogger Stats and in Google Analytics may not be identical, due to different collection mechanisms used. Also, Blogger Stats do not support private blogs for now.
Check out the new Stats feature now by go to Blogger in Draft, and you'll notice a new "Stats" tab. You don't have to install or configure anything to start benefitting from Stats.
Self-view exclusion: You can now exclude your own visits by clicking on “Don’t track your own pageviews” link on the Stats | Overview page. We’re also now excluding traffic coming from Blogger admin admin pages and post Preview, providing more accurate pageview data.